The DeFi Edge takes a look at Cognitive Bias and how it steers our decision making in the latest edition of decentralize.today's occasional series, Tweetstorm...

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I've studied hundreds of cognitive biases to become a better Crypto investor. Here are the 14 most important ones:

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Have you ever:

• Fomo'ed into a COIN at all time highs?

• Sell your bluechips for shitcoins?

• Lose 50% on a coin, and lose another 45% bc you didn't cut your losses?

That's cognitive biases working against ya. They're "thinking" errors aka bugs in your brain.

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/1 Unit Bias People prefer to buy a “whole unit” of a token, rather than a fraction of it. It's why meme coins exploded. Don't overweigh the value of a token because it's "cheap." Understanding how market caps work.

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/2 Anchoring Bias Over-reliance on the 1st piece of information you have. You heard about Bitcoin at $1,000. You missed out. Then it GOES UP to $5,000. You don't want to buy it any more. It's "too expensive" in your head. Evaluate it based on its POTENTIAL not its PAST.

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/3 Confirmation Bias You only seek out information that tells you what you want to hear. You only follow people that say good things about X coin. You unfollow and block anyone that spreads “FUD.” When you invest, seek and research the FUD to see if it's valid.

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/4 Sunk Cost Bias A cost that has occurred and can't be recovered. We have a tendency to keep investing more money or OVER-committing because we're scared of losing our original investment.

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Sunk costs in real life

You've invested $10k into your friend's Frozen yogurt shop. It's doing horrible. "I need another $5k for a milkshake machine" You might be tempted to invest more to "save" your $10k. Don't throw good money after the bad.

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Sunk cost in Crypto

You're  -70% on a coin. You still have 30% left. That's 70% is gone. That 30% could be better off investing somewhere else, rather than hoping the original investment bounces back.

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/5 Loss aversion Losing money feels worse than gaining money. Anyone that has been in Vegas knows what I'm talking about. Winning +$100 does not feel the same as losing $100. Losing is painful. A study shows that the brain typically assigns 2.5x to a loss. +250 = -$100

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/6 Recency Bias We overweight RECENT information and events. "ETH's price is boring. I'm going to chase after low cap coins" Then they get wrecked in bear markets. You can beat recency bias by zooming out on the charts.

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/7 Overconfidence Bias We overestimate our own abilities. We get lucky a few times, and think we're smarter than we really are. The key to beating Overconfidence is solid risk management strategies

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/8 Endowment Effect You become emotionally attached to your bags. We place a higher value on an investment because we own it. I see this a lot with ETH maxis. They made great gains with it, and become emotionally attached. They ignore all other L1's.

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How to Beat The Endowment Effect Zero based decision making.

"If I didn't own this investment, would I invest in it today?"

This keeps your decision more neutral.

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/9 Survivorship Bias Brad Pitt moved to LA and was a waiter before becoming a movie star. Many people have followed his path hoping to do the same. You don't hear about the THOUSANDS of other ppl who tried the same and failed.

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Someone turned $8,000 of Shiba Inu into $5.7B. You don't hear about the thousands of others who turned $8k into $500 The media prefers writing about the winners, and this skews your perception of the odds. Plottwist: I am Brad Pitt3541K

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/10 Narrative Bias Humans love stories. It helps us make sense of the world. Some coins explode BECAUSE of the story. Remember GameStop last year? It was a revolution against Wallstreet. Ppl invested for the NARRATIVE.

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/11 Herd Mentality Bias Investors’ tendency to follow and copy what other investors are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis. If you've ever felt FOMO, it could be because of herd mentality223466

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/12 Availability Heuristic You make judgments based on how easy it is to remember information. After major airplane crashes, there's usually a fear of flying. However, • 1 in 9,821 die in a plane crash • 1 out of 114 die in a car accident Planes are much safer

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In Crypto, the availability bias presents itself in marketing. A coin might be pumping because it has great marketing. Marketing is important, but make sure that it isn't masking a terrible project.

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/13 Outcome Bias is an error made in evaluating the quality of a decision when the outcome of that decision is already known

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Imagine going all in with AA vs. JJ in Poker, and losing. You made a GREAT decision but it led to a BAD outcome. (AA has 80% chance of winning in this case) You invest $10k into a shitcoin that is now worth $100k. That had a great outcome, but it was a poor decision.

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Another angle of Outcome Bias Imagine if the scenario was replayed a thousand times. You have to account for variance. You can do everything right and the outcome STILL won't be right. That's life. But you should always make the decision with the best ODDS and PROBABILITY.

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/14 Authority Bias This is our natural tendency to follow the leader. Once we believe someone is an expert, we trust everything they say. "They're the expert, they must be right!" • Experts can be wrong • Experts can have ulterior motives

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How do you stop Cognitive Biases? Well, you're already doing a great job. At least you're aware of them!

Here are some strategies I use to lower the damage of cognitive biases.

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Call Them Out My friend bought $100 non-refundable tickets to see a show. He had the chance to do a consulting gig that night for $500. He didn't want to lose the $100 he spent. I told him that the sunk cost bias was affecting his decision making. (I'm fun at parties btw)

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Develop a Cognitive Bias checklist Whenever I'm making an investment decision, I go through my cognitive biases checklist. This keeps me aware of my own thinking flaws.

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Consider creating your own Systems for investing

Formulas can help keep your emotions in check.

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Systems over Emotions Examples:

• Take 40% profit when degen coin 2x

• Buy ETH /w fiat on the 1st of every month

• No coin can be >15% of my portfolio

• Degen coins max 5%

• Must wait 3 days before purchasing a coin. Stops FOMO

Do you have any systems you use?

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Keep a trading log. I keep a Google Spreadsheet that contains all my trades. Besides the financial data, I also write about some of my thesis. If I exited early, I will write down any issues I faced.

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Use Cognitive Biases to Your ADVANTAGE

Understanding cognitive biases means you can profit from others.

A coin that has a good narrative + charismatic leader + marketing (availability bias) + herd mentality, the more cultish, the more profit potential.

Thanks to The DeFi Edge

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